Wine in cans? Yes, we can. Just don’t be afraid to break up with tradition. ZAI is an italian urban winery based in Verona, with a love for comics: each wine has its own character, each charachter has a story and a background. There’s the last of the sommeliers on Earth with his cyborg minion; the starship pilot, the human pigeon, the mechanic she-cat. Each of the charachters has a personality, well developed thanks to the beautiful illustrations by Matteo Cuccato. From the PET sleeve wrapping the cans to the cardboard boxes, up to all the communication tools, ZAI tells a brand new story in wine.